Deascuola Corporate website

Deascuola (previously DeA Scuola) is a school publishing house.

I was involved since the beginning even if the project was externally designed: I had to make sure that every external proposal respects the internal needs and constraints. I worked as a mediator between my colleagues and our providers: sometimes explaining or supporting an external design choice to my colleagues, sometimes entering deep into our requirements with our provider.

After the core project was delivered I deep-dived into designing the missing pages, using a new tool (Sketch) and a new working method (design with a Design System and Sketch library).After the core project was delivered I deep-dived into designing the missing pages, using a new tool (Sketch) and a new working method (design with a Design System and Sketch library).

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In a whole systemic view, I guarantee that coherency and consistency in graphics, navigation, tone of voice, and general experience are maintained on all the pages and the projects correlated to Deascuola. That each flow makes sense within the whole system, on an experience, graphical, and also on microcopy level.

I recently analyzed deascuola.it accessibility and collect all the issue that needs a fix.

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Unable to conduct regular proper user tests I asked for a Hotjar license, and set the listening on searching Google Analytics. I constantly check data in order to make more meaningful choices, changes, and adaptations.

Here are some issues I observed in time in users' behavior, and I autonomously proposed to modify:

• headers redesign: more emphasis on login, less on “menu” (which was used in a misleading way, since it contained not particularly important items), and more attention to mobile. (Currently again redesigned due to a company acquisition)

• optimization of sign-up and confirmation flow: I reduced the steps needed and worked on microcopy in order to minimize the user effort to complete the flow and to be more inclusive and gender-neutral as possible.

• personal area redesign: I conducted an internal card sorting workshop, designed high fidelity wireframe (using Sketch and our design system library), and conducted some user interviews to investigate new features (e.g. favorite items, sharing).

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I also designed (ia, high fidelity wireframe, flows) some other smaller sites related to DeA Scuola:

ZONAMATEMATICA

(a website dedicated to Maths teachers: that contains helpful materials and resources)

This project was the progenitor of all websites dedicated to different subjects teachers. I designed the IA, and the structure of the pages (in coherence with deascuola.it website). I focused in particular on the search, and on the resources card design.

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ZONAARTE

(a website dedicated to Arts teachers: that contains helpful materials and resources) 

I designed the IA, and the structure of the pages. I expand the resources card design to adjust to the more visual needs of art resources.

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ZONAITALIANO

(a website dedicated to Italian Language teachers: that contains helpful materials and resources)

In this case, the challenge was understanding the main navigation of the website. I conduct a card sorting test (online but monitored) with teachers to find out what was preferable to them. I used Google Draw with the users (since most of them are usual Google Suite users) and then elaborate results with xSort.

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CREATESTPLUS

(a website dedicated to foreign languages teachers: aimed to help them to create interactive tests)

The challenge here was to make easy a difficult process for the user: the selection of the exercises to add to the test. The decision was to guide the process with an always visible bottom bar and some punctual instructions (icons and microcopy).

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ZONAMUSICA

(a website dedicated to music teachers)

I designed the IA, and the structure of the pages. The challenge in this case was dealing with reserved content: I designed user flows with all the constraints.

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DEAFLIX‍

(a website aimed to help students with interactive lessons)

I designed all the sign-up users flow for subscription and login/sign up.

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Source: DeA Scuola