DeA Scuola after 2020

GOALS

During 2020 Italian school system had an obligated turn to digital: as a school publishing house DeA Scuola had to review our processes, hence our digital offer and services.

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WHAT I DID

I organized an internal remote workshop with other areas colleagues where:

• I presented some interesting best practices and our website data, in order to let participants see beyond our services and understand better what was currently happening;
• I analyzed current users’ flows and blueprints and make them available as consultation to colleagues;
• I helped colleagues to define new users’ happy flows using a digital version of Business Origami, a method that consent to visualize user flows and also blueprints.

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I interviewed some of our users (teachers) on distant learning to better understand how they worked during these months and what could be useful for them to find in DeA Scuola.

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RESULTS

The workshop output and the interview insights have been useful to highlight how DeA Scuola digital experience could have been enhanced, and gave the whole team a more conscious overview on how users behave, what their main goals are, which touchpoints (also non-digital) are involved in a redesign. So far small changes were made such as a redesign of the offer catalogue, and more attention on apps and mobile for product for students.